How much have automakers spent on rebates TODAY?
Rebates and incentives are a big part of a new car purchase. Automakers depend on them and most consumers won’t buy without them. So much so that the industry spends $30 billion a year on incentives – that’s thousands of dollars for every vehicle sold. And then, car companies spend several billions of dollars more on advertising the incentives. It’s costly, inefficient and harmful to the brands. Not a pretty picture.
The technology behind Buycentives was originally developed to solve the significant problems with auto incentives. Imagine…a personalized incentive, delivered directly to a new car shopper when they’re in the market to buy. It’s possible with Buycentives.
Car companies offer a sea of rebates, but very few are exactly the right amount for any particular shopper. We call it one-size-fits-none. Many customers would buy the same car with a lower rebate, many more may need a higher amount. How do you get the right amount to the right shopper at the right time? With Buycentives.
Using the Buycentives patent pending platform, you can deliver a customized rebate or other incentive to an online shopper based on customer information and your marketing and sales goals. Do you have too many white sedans in Topeka? Use Buycentives to target the right customer, the right vehicle, and the right geography – boosting sales where you need them and protecting margin where you don’t. Do you have aggressive conquest sales goals? Use Buycentives to find the owners or shoppers of your competitors and offer them enough to switch to your brand.
Buycentives offers a flexible, robust back-end component that can integrate with OEMs, dealer systems, CRM services, and other auto data service providers. Buycentives can treat auto leads with targeted incentives during lead generation, after-the-fact as a lead conversion tool, or even at the dealership during the sales process as an effective closing tool.
Buycentives is also the only technology that provides a 100% feedback loop from lead generation to purchase. You’ll know where a customer came from, when they purchased, and what Buycentive amount they were offered. This valuable outcome data is used to optimize future offers.
We manage the complete process: calculation and delivery of the personalized Buycentive, follow-up communications with the consumer via email, secure tracking of all Buycentive amounts, Buycentives certificate validation and redemption. With Buycentives plug-in technology, there is little impact on existing systems at the car company or at the dealer.
Buycentives is a pioneer in using technology to make auto incentives more efficient and more effective. You’ll reduce incentive costs, drive higher quality leads, close more sales, and have happier customers.
